WP2

Promoting cultural tourism at the same time as developing a local heritage community requires collaborative business models (including digital ones) which differ significantly from conventional business architectures. The aim of this work package is therefore:

• to develop collaborative business models for cultural and creative tourism and heritage community development in
  rural and remote locations based on international experiences and insights from the pilots.
• to include recommendations for pay-for-service contract mechanisms that benefit local communities in the business
  model development.
• to prepare a comprehensive report on digital business models, based on thorough research and analysis, that includes
  actionable recommendations on the use and/or adaptation of existing business models. Additionally, a joint design
  thinking workshop for all pilots on the use of digital tools in cultural tourism will be organised.