The 33rd Nordic Symposium on Tourism and Hospitality was held on the island of Bornholm, Denmark from the 17th-19th September 2025.

Viktor Smith presented 'What makes a place a place to visit?', co-authored with Maximilian Block, Nicole Carpentari and Carsten Jacob Humlebæk, at the Symposium.  

The presentation examined the “big picture” of what SECreTour (and INCULTUM) are essentially about + some selected highlights on the naming & framing dimension. The latter includes some results from the completed Faro studies but takes the focus further to a diagnostic tool designed for wider use and the diversity of scenarios found in other SECreTour pilots. Download the presentation by Viktor Smith here;

http://10.0.20.161/zenodo.17256797

Rosana de la Viuda also presented a very interesting take on the (possible new) concept of digital heritage communities, with the Irish pilot 'Historic Graves of Ireland and the Irish Diaspora' as an exemplar case. 

Download the presentation by Rosana de la Viuda here;

http://10.0.20.161/zenodo.17257193

The Book of Abstracts from the conference can be downloaded from here;

https://www.conferencemanager.dk/33rdnordicsymposiumontourismandhospitalityresearch/program-and-book-of-abstracts